Winter's Biggest Hair Trends Are About Making Bold Moves (2024)

In the same week as the clocks went back across the US for daylight saving time, Dua Lipa debuted a new rockstar red hair color with the release of her new single, Houdini. And thus, the transition into winter—and winter hair trends—has officially begun.

In a year marked by major celebrity hair changes (think, Florence Pugh’s pink buzzcut and Billie Eilish’s bright red roots), it has felt as if celebrities have been extra restless when it comes to their hair lately. Career blondes might be taking the leap to try out new chocolate, chestnut, or caramel shades, while it seems like all the natural brunettes have been making the switch to red. It can be hard to keep up.

With a long winter ahead, there are no doubt more dramatic hair transformations still on the way. This season will challenge your preconceptions of practical low-maintenance colors and frizz-defying styles suitable for cold weather. Winter 2023’s biggest hair trends are bigger, bolder, and more attention-grabbing than you might be used to.

To get ahead of the upcoming winter curve, NYLON spoke to five hair colorists and stylists to share the trends they are expecting to take over this season.

Winter Hair Trend #1: Going Gold

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Rosario Cannata, a master colorist at Warren Tricomi Salon, says we can thank our reignited love of Pamela Anderson for the return of this golden blonde shade. The warm blonde hair color she had in her Baywatch days is still her signature today. “It’s the perfect amount of warm and neutral tones,” says Cannata, “and it has elements of the legendary Brigitte Bardot’s cozy, soft, lived-in, rooted color.” He says that this blonde is complimentary and easily customizable for everyone. It also takes advantage of hair’s tendency to go warm due to exposure of natural, everyday elements, meaning your hairdresser no longer has to fight against those tones. “Throw away your purple shampoos because warm and golden tones are back with a vengeance,” adds Cannata.

Winter Hair Trend #2: Valentine’s Red

As the flaming hair color continues to trend, it’s clear red isn’t going anywhere just yet. But this winter expect to see more luxe, rich palettes of reds, says R+Co Collective colorist Richy Kandasamy. He calls the deep, near- burgundy shade, as seen on Dua Lipa, “Valentine’s Red”. He explains fall’s diverse mix of soft reds and copper hues will influence the upcoming season as well: “These reds can range anywhere from traditional shades, to multi-dimensional hues, and color combinations.”

Winter Hair Trend #3: Lush Hollywood Curls

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“There have been many different takes on this look, but as the years go on Hollywood-style curls have always remained a classic,” says celebrity hairstylist Ricky Fraser. But this winter, Priscilla Presley hair tutorials on TikTok and the reinvigorated obsession with Sofia Coppola’s archive and Marie Antoinette’s hair, are making way for even bigger, bouncier, and more voluminous curls. “I love the style because it adds a touch of sophistication to any look,” says Fraser.

Winter Hair Trend #4: The Bixie Cut

Jennifer Korab, a New Jersey-based hairstylist says this season will see the rise of the “Bixie”— a combination of the bob and the pixie haircuts. “These styles with be loaded with volume, movement, and texture,” she adds, as the look is meant to be soft and playful, not severe, despite the short length. Plus, the cut complements winter’s scarves, turtlenecks, and thick sweaters.

Winter Hair Trend #5: The Tint Back

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Hairstylist an co-founder of IGK, Chase Kusero, says it’s true that most people go for darker, richer brunette shades in the winter, but the key to making the look work is figuring out how to keep some of your summery, highlighted dimension. To do that, “we aim to match up the mid-lengths and ends of the hair to the roots,” says Cannata, “but only tinting it back [darker] by a half-to-one level shade lighter than their root.” The overall effect is everything is “tinted down” for a softer and more fluid connect, says Cannata.

Winter Hair Trend #6: Messy Buns With Side Bangs

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“We saw this look on the runway this past season and are seeing it more and more,” says Korab. It works for casual outfits but is also equally appropriate for formal events adding a laid-back element to going-out looks. A side-sweeping bang (or achieving the same look with a tendril) gives the style an effortless finish, Korab adds.

Winter Hair Trend #7: Luxe Bows

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A simple ribbon is the easiest (and cheapest) hair accessory, that can completely transform an entire look. Tying a bow around any bun, pony, or half-up hairstyle makes it instantly more flirty and festive, by adding an element of thoughtful effort. We love bows of all shapes and colors, but a midsize black bow is particularly chic for holiday season.

Winter's Biggest Hair Trends Are About Making Bold Moves (2024)

FAQs

What is the winter hair color for 2024? ›

“It's inevitable that red-browns will be a hit for cooler weather, especially into 2024,” says Richards. Last year birthed the rise of cherry-cola hair, while this coming year will give way to pecan-red hair — a richly saturated, highly glossy auburn (like a hot and gooey pecan pie).

What is the trend in haircuts for 2024? ›

“The clean, short bob that falls around your chin and a little bit below is going to be a big haircut trend in 2024,” says Polko. The stylist notes that while the trend has already started making the rounds, she expects to see another surge around springtime.

What hair color is best for winter? ›

What are the best winter hair colors? Warm hues like chestnut, auburn, chocolate brown, and caramel blonde are classic winter hair color choices. Their golden undertones can help add vitality to the skin, a major plus when those sunkissed summer days feel so out of reach.

What hair color is trending right now? ›

Copper tones are just as popular as ever, but they're getting racier and firmly entering red territory. Cherry cola has been popping off since the start of the year, but its one that works just as beautifully as the weather (and our skin tone) warms up, too.

What is the hottest hair color for 2024? ›

Named 'Cherry Cola Red', this sultry shade is making a grand entrance into 2024, and if you're looking to make a bold statement this year, cherry red is the colour for you. With a blend of deep red and purple undertones, this colour brings confidence and vibrancy to your everyday look.

What color is predicted for 2024? ›

Sherwin-Williams has unveiled Upward as its 2024 Color of the Year. This soft and captivating blue draws inspiration from the sky. It carries subtle red undertones and hints of gray and natural green attributes.

Which haircut makes you look younger? ›

Haircuts to look younger: A blunt bob

A short, bob style that ends right below the ear (as shown on Kambri Crews above) is not only the perfect low-maintenance haircut that takes 5 minutes to style, it's also ultra-flattering. And pairing it with side-swept bangs brings attention to gorgeous eyes.

Are curtain bangs still in 2024? ›

The curtain bang fringe was already popular in the 60s and 70s when Brigitte Bardot wore the wispy curtain bangs. Now it is experiencing a revival and stars such as Heidi Klum and Dakota Johnson are wearing the butterfly haircut with curtain bangs with confidence, making it the absolute hairstyle trend of 2024.

Do bangs make you look younger? ›

Bangs can add personality and youth to a person's appearance, but not all bangs have the same effect. Blunt bangs can draw attention to the middle of someone's face, which may or may not reveal their age. Also, bangs must be the correct length to accentuate facial features without casting shadows.

What's the prettiest hair color? ›

Most Attractive Hair Colour According to Women
Hair colorPercentage
Brunette38%
Blonde36%
Red18%
Black5%
1 more row
Mar 7, 2023

What is the bright winter hair color? ›

This colour season's hair is quite dark. It can range from medium brown to black and can have either blue or ash undertones or be neutral. Out of all the seasons, Bright Winter is the one with the highest contrast between skin, hair and eyes.

What color is number 1 hair? ›

Understanding Hair Colour Charts

The level system is made up of 10 numbers which help determine the depth level of your natural hair. 1 is black, 5 is light brown, 6 is dark blonde, 7 is blonde and 10 is the lightest blonde.

What hair color is best for a 50 year old woman? ›

The Best Hair Color Ideas for Women Over 50
  1. Bronde. For most complexions, “bronde” is a great option. ...
  2. Black with silver balayage. ...
  3. Auburn or burgundy. ...
  4. Caramel balayage. ...
  5. Rich brown with babylights. ...
  6. Buttery blonde. ...
  7. Brunette balayage.

What is the number 1 hair color in the world? ›

The most common hair color in the world is black or dark brown. It is estimated that approximately 90% of the world's population has naturally dark hair. This is primarily due to the prevalence of dark hair among populations in regions such as East Asia, South Asia, Southeast Asia, Africa, and the Americas.

What is the hair color for spring 2024? ›

The spring hair colors of 2024 are all about flipping the switch on tired trends and going all-in on fresher hues and more vibrant color. Liven up your blondes and brondes with icier, lemon-tinged platinum. Turn the vibrancy up on muted coppers by going all-in on flashy apricot red.

Is balayage still in for 2024? ›

As we step into 2024, the world of hair fashion continues to evolve, and balayage remains at the forefront of hair color trends.

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